Privacy Policy – Everlank

At Everlank, where we craft modern essentials—timeless apparel, functional accessories, and thoughtful home goods designed for “less but better” living—your privacy matters as much as the quality of our pieces. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website (everlank.com), purchase our essentials, or engage with our community. We’re committed to transparency, so you can shop for pieces that fit your intentional lifestyle with confidence, knowing your data is handled with the same care we put into our linen shirts, structured totes, and soft knit sweaters.

By using our website, making a purchase, or interacting with Everlank, you agree to the terms of this Privacy Policy. We may update this policy periodically; any changes will be posted here with a revised “Last Updated” date.

1. Information We Collect

We only gather personal information that helps us provide, improve, and personalize your Everlank experience—whether you’re browsing a linen-blend dress, saving a desk organizer to your favorites, or sharing how you use our tote in our community. The information we collect falls into two categories:

1.1 Information You Provide Voluntarily

  • Account & Purchase Details: When you create an Everlank account or place an order (e.g., for a machine-washable sweater, a zippered tote, or a minimalist desk set), we collect your name, email address (for order updates like “your linen shirt has shipped”), shipping address, billing address, and payment information (e.g., credit card details—processed via secure third-party providers, not stored by us).
  • Preference Data: If you save details to your account (e.g., apparel size “M,” favorite categories “Work Essentials” or “Travel Pieces,” color preferences “navy” or “beige”), we collect these to simplify future shopping (e.g., auto-filling your size when you view a new pair of trousers) and tailor recommendations (e.g., suggesting a wool coat if you frequently shop for cold-weather essentials). We also collect feedback from surveys (e.g., “What features do you want in your next tote?”) to refine our modern essentials.
  • Community & Communication Data: If you reach out to us (via [email protected] or website forms) with questions (e.g., “Is this linen shirt wrinkle-resistant?”), support requests (e.g., “My tote strap came loose”), or share community stories (e.g., “I use my Everlank sweater for work and weekends”), we collect your message, contact details, and any photos/videos you share (e.g., a pic of the tote in use) to connect with you and resolve issues.
  • Mailing List & Community Sign-Up: If you opt in to receive updates (e.g., new essential launches, capsule wardrobe tips, minimalist living guides) or join our community, we collect your email address and preferences (e.g., “only travel-related essentials”) to send relevant, intentional content—you can unsubscribe at any time.

1.2 Information Collected Automatically

When you browse our website—whether comparing linen shirt styles, reading “how to build a capsule wardrobe” guides, or checking reviews for a desk organizer—we may collect non-personal or aggregated data to enhance functionality and your shopping experience:

  • Device & Usage Data: Your device type (e.g., smartphone, laptop), browser, IP address, operating system, and pages visited (e.g., which travel essentials you viewed, how long you spent on the “Home Basics” category page).
  • Browsing & Shopping Behavior: Details like items added to your cart (but not purchased), search terms (e.g., “wrinkle-free dress,” “durable tote”), and filter selections (e.g., “women’s size L, organic fabric”)—this helps us understand what modern essentials our customers need (e.g., more sustainable home goods, versatile workwear) and improve our collection.
  • Cookies & Tracking Tools: We use cookies (small text files) to remember your preferences (e.g., saved shipping address, recently viewed essentials) and track how you interact with our site. For example, cookies help us recall that you prefer “minimalist home goods” so we can highlight relevant pieces like our desk organizer or linen napkins. You can disable cookies in your browser settings, though this may limit features like saving your cart or personalized recommendations.

2. How We Use Your Information

We use your personal information for specific, intentional purposes—all tied to making your Everlank experience smoother, whether you’re building a capsule wardrobe or simplifying your home:

  • Fulfill Orders: Process and ship your purchases (e.g., “your wool coat has shipped”), send order confirmations, tracking updates, and delivery notifications (critical for time-sensitive needs like a travel tote for an upcoming trip).
  • Personalize Your Experience: Tailor product recommendations to your lifestyle (e.g., suggesting a travel pillow if you search for “on-the-go essentials,” highlighting a linen shirt if you prefer “workwear”) and account preferences (e.g., showing your saved size first when browsing trousers). We also use your data to customize community content (e.g., sharing minimalist living tips if that’s your focus).
  • Improve Our Products & Services: Analyze browsing and purchase data to refine our modern essentials (e.g., adding more pockets to our tote based on feedback, expanding size ranges for our knitwear) and enhance our website (e.g., making it easier to filter products by “organic” or “machine-washable”). We also use feedback to fix issues (e.g., improving tote strap durability if multiple customers report looseness).
  • Communicate With You: Send updates you’ve opted into—like new essential launches (e.g., “Introducing Our Organic Cotton T-Shirt”), capsule wardrobe tips (e.g., “3 Ways to Style Our Linen Shirt”), or exclusive offers for intentional shoppers. We also follow up on support requests (e.g., “Your replacement tote is on its way”) to keep you informed.
  • Ensure Security: Protect against fraud (e.g., verifying payment details for a high-value order of premium essentials like a full-grain leather tote), unauthorized access to your account (e.g., blocking suspicious login attempts from unknown devices), or misuse of our website (e.g., preventing fake accounts from hoarding limited-edition essentials).
  • Build Our Intentional Community: Share anonymized stories (e.g., “An Everlank customer uses our tote for work and grocery runs”) or aggregated data (e.g., “70% of our customers prioritize machine-washable essentials”) to connect with the community—we never share your personal details without permission.

3. How We Protect Your Information

We take data security seriously—especially for information related to your intentional lifestyle (e.g., wardrobe preferences, order history)—and use industry-standard measures to keep your personal information safe:

  • Secure Storage: Personal data (like account credentials, billing details, and preference data) is stored on encrypted servers with restricted access—only authorized Everlank team members can access it, and only for work-related purposes (e.g., processing orders, helping you choose a travel essential).
  • Payment Security: We never store your full credit card or payment details. All payments are processed via trusted, PCI-DSS compliant third-party providers (e.g., Stripe, PayPal) that specialize in secure payment handling for e-commerce.
  • Data Minimization: We only keep your information for as long as needed:
  • Order details: Retained for 7 years for legal and tax purposes.
  • Preference data (e.g., size, favorite categories): Stored in your account until you delete them or close your account.
  • Browsing data: Aggregated and anonymized after 6 months (so we can’t link it back to you).
  • Security Updates: We regularly update our website and systems to protect against new threats (e.g., malware, phishing attempts) that could compromise your data—especially important for safeguarding your payment and account information.

4. Sharing Your Information

We never sell your personal information to third parties. We only share data in limited cases, and always to support your Everlank experience—whether you’re buying a linen shirt or joining our minimalist community:

  • Service Providers: Third-party partners who help us fulfill orders (e.g., shipping carriers like UPS to deliver your tote), process payments (e.g., PayPal), host our website (e.g., AWS), or manage our marketing/community (e.g., email platforms for capsule wardrobe tips). These providers are contractually required to protect your data and only use it for the services we request.
  • Legal Requirements: If required by law (e.g., a court order, government request, or to comply with anti-fraud regulations), we may share information—though we will only share what is strictly necessary and notify you if permitted by law.
  • Business Transitions: In the event of a merger, acquisition, or sale of Everlank assets, your information may be transferred to the new owner—but they will be bound by this Privacy Policy to protect your data and lifestyle preferences.

5. Your Privacy Rights

You have control over your personal information, and we make it easy to exercise your rights—whether you want to update your wardrobe preferences or access your order history for a tote:

  • Access Your Data: Request a copy of the personal information we hold about you (e.g., your order history, saved sizes, browsing data for home essentials) by emailing [email protected].
  • Correct Errors: Ask to update or correct inaccurate information (e.g., a wrong shipping address for your wool coat, an outdated email in your account) by reaching out to our team.
  • Delete Data: Request that we delete your personal information (where legally allowed)—note that we may need to retain some data (e.g., order records for tax purposes) or anonymize browsing data instead of deleting it entirely.
  • Opt Out of Marketing: Unsubscribe from marketing emails by clicking the “Unsubscribe” link at the bottom of any Everlank email (e.g., new essential alerts, minimalist living guides). You’ll still receive transactional emails (e.g., order confirmations, shipping updates).
  • Disable Cookies: Adjust your browser settings to block cookies (though this may affect website features like saving your size or remembering items in your cart).

6. Third-Party Links

Our website may include links to third-party sites (e.g., a sustainable fabric certification page, a minimalist living blog, or a payment provider’s terms page) or feature social media widgets (e.g., Instagram feeds of community photos showing our essentials in use). We do not control these third parties, and their privacy policies may differ from ours. We recommend reviewing the privacy policy of any third-party site you visit—especially if you share lifestyle-related content or personal details there.

7. Children’s Privacy

We do not intentionally collect personal information from children under 13. Our modern essentials are designed for adults seeking intentional living, and we encourage parents to supervise any online activity by children. If you believe a child has provided us with information (e.g., an email for a community story), please email [email protected]—we will delete the data immediately.

8. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your data (e.g., preference information, order details), please reach out to our team:

Email: [email protected]